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(Anna Jones)
I. BRANDING
II. STRATEGY
III. LOGO FAMILY
IV. COLLATERAL
V. WEBSITE
01. 1. 1
01. 1. 2
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
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The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
(Anna Jones)
I. BRANDING
II. STRATEGY
III. LOGO FAMILY
IV. COLLATERAL
V. WEBSITE
01. 2. 3
01. 2. 4
01. 1. 2
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
01. 2. 5
01. 1. 4
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
(Anna Jones)
I. BRANDING
II. STRATEGY
III. LOGO FAMILY
IV. COLLATERAL
V. WEBSITE
01. 3. 6
01. 3. 7
01. 1. 2
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
01. 3. 8
01. 1. 4
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
01. 2. 5
01. 2. 6
The ‘O’ has created a home within the ‘J’ causing all the letters to significantly align to one another in a short, sweet and very readable design. It adds emphasis to the variation in letters and more appealing to the eyes.
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The logo extension version is predominantly the original primary logo with a twist. Whilst the original logo has the letters accurately defined next to one another, this version creates a playfulness of being boxed together in a rectangular shape.
The ‘O’ is joined with the letter ‘J’ which balances the different shapes of the typefaces and gives a character that is memorable and easier on the eyes for the reader. But also a wackier version to stay imprinted and last longer in the attention of those that view it.
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The condensed symbol version of the primary logo is a greater element that can be used when the 2 x main logos carry too much weight and overpowerment. The square box like size of the logo still shows who you are without taking up too much space and can be used as an alternative in print.
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The alternative and smaller version of the mark symbol is to accentuate an all seeing ‘eye’ with the letter ‘a’ signifying the pupil. It’s a simplified version of the entire logo family and adds to the same flavour. However carries its own unique message. Its’ straight the point and can be used to showcase who you are without the use of so many letters.
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With the eye being the main objective the alternative of the mark is to symbolise a camera lens without making it obvious. It’s meant to be taken in as something that is more indepth with the knowledge of the brand identity. Intimacy being that the ‘all seeing eye’ can not only ‘see’ the feelings but also target how to capture from the eyes of you, the photographer.
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(Anna Jones)
I. BRANDING
II. STRATEGY
III. LOGO FAMILY
IV. COLLATERAL
V. WEBSITE
(Sunu Festival)
I. BRANDING
II. VISUAL STORYTELLING
III. COLOUR WHEEL
IV. DIGITAL ASSETS
02. 1. 1
01. 1. 2
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
02. 1. 2
01. 1. 4
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
(Anna Jones)
I. BRANDING
II. STRATEGY
III. LOGO FAMILY
IV. COLLATERAL
V. WEBSITE
(Sunu Festival)
I. BRANDING
II. VISUAL STORYTELLING
III. COLOUR WHEEL
IV. DIGITAL ASSETS
02. 1. 1
01. 1. 2
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
02. 3. 6
01. 1. 4
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
(Anna Jones)
I. BRANDING
II. STRATEGY
III. LOGO FAMILY
IV. COLLATERAL
V. WEBSITE
02. 2. 3
02. 2. 4
01. 1. 2
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
02. 2. 5
01. 1. 4
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
(Sunu Festival)
I. BRANDING
II. VISUAL STORYTELLING
III. COLOUR WHEEL
IV. DIGITAL ASSETS
02. 1. 1
01. 1. 2
01. 1. 3
01. 1. 4
01. 1. 3
01. 1. 5
01. 1. 4
(Anna Jones)
I. BRANDING
II. STRATEGY
III. LOGO FAMILY
IV. COLLATERAL
V. WEBSITE
(Blake Hogge)
I. BRANDING
II. STRATEGY
III. LOGO FAMILY
IV. DIGITAL ASSETS
V. COLLATERAL
03. 1. 1
01. 1. 2
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
03. 1. 2
01. 1. 4
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
(Anna Jones)
I. BRANDING
II. STRATEGY
III. LOGO FAMILY
IV. COLLATERAL
V. WEBSITE
03. 2. 3
03. 2. 4
01. 1. 2
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
03. 2. 5
01. 1. 4
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
(Anna Jones)
I. BRANDING
II. STRATEGY
III. LOGO FAMILY
IV. COLLATERAL
V. WEBSITE
03. 3. 6
03. 3. 7
01. 1. 2
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
03. 3. 8
01. 1. 4
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
(Anna Jones)
I. BRANDING
II. STRATEGY
III. LOGO FAMILY
IV. COLLATERAL
V. WEBSITE
03. 4. 9
03. 4. 10
01. 1. 2
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
03. 4. 11
01. 1. 4
The main logo is a custom-based font that has been created from scratch and was inspired by the history of bauhaus and art deco culture. The modernised version of this balanced typeface has its own unique language. With a combination of 3 different typefaces all of which have been created from the functionality and readability of ‘Helvetica’.
02. 2. 6
02. 2. 5
(Blake Hogge)
I. BRANDING
II. STRATEGY
III. LOGO FAMILY
IV. DIGITAL ASSETS
V. COLLATERAL
03. 1. 1
03. 1. 2
The main logo is a custom-based font that has been created from scratch and was inspired by the font ‘Schnyder’ where some characteristics have been drawn from. It symbolses a catalogue / fashion based theme with strong serif lines. It is distinctivally made to feel off-beat, bold & timeless.
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The reason why letters are distributed in inconsistent widths is because we wanted showcase the extravagance of ‘diversity’ and how every single one of us are different and that no one person should be considered the same.
By having it represented in letters for the Logo was an important factor as this will be the face of the brand. It’s also to showcase that even though we are all uniquely special that we all have the power to ‘connect’ and can work as a unit. Hence why each and every letter even though has different width lengths they still work consistently together and actually as a whole end up being much more stronger. This is the overall symbolism of the brand and the font.
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The secondary logo is created as an extension to up-hold the main primary logo in areas where it’s not legible. The size and compact nature will fit easily in most spaces but the flat and longer width of the letters create a strong and bold contrast to the fashion-theme letters of the Primary Logo. They both work in conjuction to one another.
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The mark symbol is a stamp-like design that showcases the depth of the letters. With the contrast of both fonts we can see variation in what the brand is and where it is based. Alternatively the ‘BH’ symbol is rather more straightforward and to the point.
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